Cookie Policy

1. About This Cookie Policy

At ErsSoft Limited, we use cookies and similar technologies to help our website work correctly and to understand how people use our website.

Our website gives information about ErsSoft, our services, our solutions and our professional Insights articles.

We believe cookies should only be used when there is a clear reason for using them. We try to keep our use of cookies simple and limited.

This Cookie Policy explains what cookies are, why we use them and how you can control them.

2. What Is a Cookie?

A cookie is a small file that a website can save on your computer, mobile phone, tablet or other device.

Cookies can help a website work correctly. They can also remember some choices and help website owners understand how people use their website.

Session cookies are temporary and are normally removed when you close your browser. Persistent cookies can stay on your device for a certain period of time or until you delete them.

Some cookies are placed by ErsSoft. Other cookies may be placed by services that we use on our website.

3. Why Does ErsSoft Use Cookies?

ErsSoft uses cookies and similar technologies for clear and practical reasons.

They can help us understand:

• which pages people visit;
• which Insights articles people read;
• how often pages are viewed;
• how visitors move through our website;
• how visitors find our website;
• which content receives the most interest;
• the general area where visits come from;
• which devices and browsers visitors use; and
• whether there are technical problems with the website.

This information helps us improve the ErsSoft website and create useful content for our visitors.

4. Essential Cookies

Some cookies or similar technologies are needed for our website or a service to work correctly.

For example, they may help with website security, privacy choices, sessions or other important website functions.

We do not use essential cookies for advertising.

Where the law allows it, essential cookies may be used without your consent because they are needed for the website or a service that you request.

5. Analytics Cookies

ErsSoft uses Google Analytics 4 to help us understand how people use our website.

Google Analytics may give us information about:

• pages that are viewed;
• the number of page views;
• how visitors move between pages;
• how visitors arrived at our website;
• the general geographic area of a visit;
• the type of device used; and
• the browser used to visit the website.

For example, Google Analytics can help us understand whether an ErsSoft Insights article has been viewed and which content receives more interest.

We use this information to understand the performance of our website and to make it better.

Our purpose is to understand how our website is being used. We do not use Google Analytics with the intention of identifying individual visitors.

Where your consent is required, analytics cookies will only be used after you accept them.

6. Functional Cookies

Some parts of our website may use functional cookies.

These cookies can help remember choices you make or help a website feature work correctly.

We use these cookies to improve the website experience. We do not use them to create advertising profiles about our visitors.

7. What We Do Not Currently Use Cookies For

We also want to be clear about what ErsSoft does not currently use cookies for.

On our main website, we do not currently use cookies to:

• create advertising profiles about our visitors;
• follow visitors across unrelated websites for advertising;
• sell information collected through cookies; or
• show remarketing advertisements based on visits to the ErsSoft website.

If this changes in the future, we will update this Cookie Policy. We will also ask for consent where required by law.

8. Third-Party Services

ErsSoft may use services provided by other companies to support our website.

Our main website analytics service is currently Google Analytics 4.

A third-party service may use cookies or similar technologies under its own privacy and cookie rules.

We only use third-party services when they have a clear purpose for our website or services.

Where consent is required, a non-essential third-party service should only be used after you give your consent.

9. Your Cookie Choices

We want you to have a clear choice about non-essential cookies.

When cookie choices are shown on our website, you can choose whether to accept or reject non-essential cookies, including analytics cookies.

If you reject optional analytics cookies, you can still visit the ErsSoft website, read about our services and read our Insights articles.

You can also control cookies through your browser.

Most browsers allow you to:

• see stored cookies;
• delete cookies;
• block cookies;
• block third-party cookies; and
• change your cookie settings.

Please remember that blocking some essential technologies may affect how some website features work.

10. Our Approach to Website Analytics

Website analytics help ErsSoft understand how our website is performing.

We use analytics to answer simple and useful questions:

• Are people finding our website?
• Which pages and Insights articles are useful to visitors?
• How are visitors finding ErsSoft?
• How can we improve our website?

We are interested in how our website and content perform. We do not use website analytics with the intention of finding out the identity of individual visitors.

We believe website information should be collected for a clear reason and used responsibly.

11. Changes to This Cookie Policy

Our website and digital services may change over time.

If we make an important change to the way we use cookies or similar technologies, we will update this Cookie Policy.

The date at the top of this page shows when the policy was last updated.

12. Privacy

More information about how ErsSoft Limited collects, uses, stores and protects personal information is available in our Privacy Policy.

13. Contact Us

If you have questions about cookies, website analytics or privacy, please contact:

ErsSoft Limited
International House, 12 Constance Street
London, United Kingdom, E16 2DQ
Email: info@erssoft.co.uk
Phone: +44 7518 630370